One of the reasons I really enjoy getting my monthly copy of the RSGB Radcom magazine is the advertising material within its many pages of all things amateur radio. It’s great to see the products that are available, especially the Morse keys!
I can remember a time (not so long ago) when the WIA Amateur Radio magazine had many more advertisers than it currently does. There were ads from Andrews Communications, Strictly Ham, Harris Communications, ATRC, Dick Smith Electronics and others. Some of the retailers have sadly gone out of business, but there are new companies selling amateur radio and electronics products. Jaycar now advertises in the magazine, but a lot of their products leave much to be desired…
Nowadays there mainly seems to be the usual Icom and Yaesu glossy ads on the inside front cover and back cover of AR magazine. Is it a sign of the times, or simply apathy on behalf of the publications committee who do not actively seek out companies to advertise in the magazine?
